Albertsons Media Collective, the retail media unit of Albertsons Companies Inc., announced on Tuesday the launch of an in-store measurement system designed to assess the incremental sales impact of in ...

A new framework looks to show true incremental impact, rather than attributing sales that would have happened regardless of ...

As CPG brands push deeper into in-store media, one problem remains: proving the ads actually drive sales. At CES this week, Albertsons Media Collective unveiled a new in-store incrementality ...

Albertsons Media Collective (AMC), the retail media network operated by supermarket giant Albertsons, has unveiled in-store incrementality measurement capabilities designed to determine which sales ...

In partnership with Stratacache, Albertsons Media Collective will power its new in-store advertising solution through a fleet of digital screens. This ad will auto-close in 10 seconds ...