Vereigen Media’s expanded ABM approach is designed to meet that reality head-on and solve that gap by enabling brands to ...

Engage earlier in the sales process and with higher value opportunities. Align strategic marketing initiatives with sales and account management strategies. Maximize the value and return on investment ...

Compiled By Deborah Austin Airgas Inc. announced the rollout of a B2B Web site, b2b.airgas.com. Registered customers can browse an e-catalog of gases, welding supplies, safety products, and related ...

Databook is a strategic relationship management (SRM) platform designed to leverage advanced AI and natural language processing to help B2B sales teams to create, manage and maintain strategic ...

PPC pro and SMX speaker Tim Jensen offers guidance on the effectiveness of specific channels for a B2B audience and types of assets to focus on by channel. In the “How to Manage and Optimize B2B ...

I list the top B2B platforms of 2025 based on real functionality, so you can choose a solution that fits your buyers, your tech stack, and your growth goals. The right B2B e-commerce platform for your ...

The Pareto principle, better known as the 80/20 rule, is applied for numerous purposes in boardrooms all over—but the essence holds true for a majority of cases in the business world, especially when ...