Call Yahoo one of the converted. Yahoo DSP launched a new Conversions API (CAPI) product, following in the footsteps of Meta and other platforms such as Snap, TikTok and Pinterest with their own CAPI ...

For marketers, measurement and attribution is still a headache, which is throwing a major wrench in campaign planning. Campaign planning is also a struggle for B2B marketers, who often use LinkedIn to ...

The new ECAPI spec aims to simplify how advertisers share marketing outcomes with platforms, for cleaner data, easier integrations and smarter AI optimization. The post IAB launches Event and ...

Yahoo DSP has launched Yahoo CAPI, a conversion API that it says will help advertisers streamline measurement, attribution, and optimization across channels. The goal is to help brands “navigate the ...

Nextdoor, a neighborhood network provider, has launched Conversion API (CAPI) to help companies maximize ad performance, both online and offline. Nextdoor's new Conversion API will expand and improve ...

Twitter announced that they’ve launched three new and improved measurement solutions to all advertisers globally. The new Twitter pixel has additional functionality such as allowing advertisers to ...