New platform unifies conversion tracking from CRMs, call tracking, and manual sources to automatically qualify leads ...

Google emailed advertisers and publishers yesterday that they will begin using machine learning to estimate the age of signed-in users in the United States to "protect young people as they use Google ...

Twenty-five years ago, Google launched a modest advertising product that would evolve into one of the most influential tools in digital marketing. Back then, it was called Google AdWords; today, it is ...

Google Ads mostly runs on AI now – and that’s both a blessing and a curse. Some automations can boost performance, while others create blind spots that cost you money. The real challenge is knowing ...