Location-based marketing enables organizations to reach consumers on a particular, individual level through online or offline messages according to their location. By leveraging location data, ...

Did you know TNW Conference has a track fully dedicated to exploring how technology will shape the ever-evolving marketing landscape this year? Check out the full ‘Rebrand‘ program here. Geofencing — ...

SOCi Inc., the creator of a marketing software platform that’s aimed at multi-location brands, said today it has closed on a bumper $120 million round of funding that it plans to invest in artificial ...

I recall having coffee with Asif Khan, the founder of the Location Based Marketing Association in 2014, when he explained how location was soon going to become the “new browser cookie.” “Your location ...

Afif Khoury, CEO of SOCi, has forged a career spanning over 25 years at the forefront of technology and data-driven innovation. In marketing, the goals are the same—to stay visible, present and ...

With location-based technology playing a growing role in mobile marketing, the Mobile Marketing Association on Wednesday released a new guide outlining the technologies, metrics, and strategies being ...

The World Out-of-Home Organisation (WOO), recognised as the apex global body for Out-of-Home (OOH) advertising and an advocate for the industry’s interests worldwide, has thrown its weight behind the ...