You finally have a name you don’t hate. You’ve said it out loud to friends, typed it into a pitch deck, and maybe even imagined it on a homepage. Then you check the domain, and it’s taken. Or worse, ...

Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. Small business is having a moment. Between 2021 and 2023, a ...

Choosing the right domain name for your business significantly impacts your branding efforts. Here's how to choose the one for your business.

Christine is a non-practicing attorney, freelance writer, and author. She has written legal and marketing content and communications for a wide range of law firms for more than 15 years. She has also ...

Use free online tools to avoid legal pitfalls when choosing a business name. Proper name due diligence includes trademark searches, state-level registrations and domain name checks. Even if your first ...

Every year, thousands of startups fight for unique names and domains. Your business name determines the way people perceive your brand — but without a matching domain, trust and discoverability ...

Mercury reports a business launch checklist, detailing essential steps like registration, finance setup, and invoicing for ...

Business name. "Business name" is a catchall term referring to all of a business's names -- its legal name, its corporate name, its fictitious business name, and the names of its products and services ...