This week someone at Gizmodo has gotten their hands on a workbook of training documents used by Apple to make sure their Genius Bar works for the customers that need it. While it might seem that any ...

Gizmodo has shared some interesting tidbits of what it claims is the most recent version of the Genius Training Student Workbook. Gizmodo has shared some interesting tidbits of what it claims is the ...

Gizmodo got its hands on Apple’s secretive Genius training manual and just posted an extensive breakdown of what goes on behind the retail scenes. It’s a penetrating look inside Apple: psychological ...

What does it take to become an Apple Genius? You’d think the biggest requirement would be a lot of technical knowledge, but really it’s empathy and knowing how to talk to people. Geniuses are the face ...