Danny Sullivan, Google’s Public Liaison for Search, published an article titled, A Reintroduction to Google’s Featured Snippets. He shared the basics about what featured snippets are, when they show ...

“A Google spokesperson told us: ‘We recently made a change to provide more descriptive and useful snippets, to help people better understand how pages are relevant to their searches. This resulted in ...

Rob Bucci, the CEO of STAT, delivered a fascinating talk at BrightonSEO last week about the mystery of featured snippets, using his observations after analysing one million queries. Here’s a round-up ...

The meta description describes the content that is featured on a webpage. Best practice is to include relevant keywords in it so that it will entice users to click. (Google doesn’t use the meta ...

Are Google’s AI-generated summaries in their Search Generative Experience (SGE) interface unfairly stealing clicks from the website publishers who originally created those answers? This is the ...

In November 2019 we saw Google testing removing the normal snippet from the Google search results when Google shows a featured snippet for that site/URL. Well after numerous tests, Google has launched ...