Four talented Indian filmmakers push creative boundaries, showing how iPhone 16 Pro Max does movies right and demonstrating how Apple’s latest technology democratizes high-quality filmmaking, Apple ...

In the past few years, Apple has focused heavily on the camera capabilities of its high-end iPhone Pro. It has pushed the Pro line of phones as serious videography tools and has added a number of ...

Apple has released its annual Shot on iPhone short film in celebration of Chinese New Year. This year’s film, “Glad I Met You,” tells a heartwarming story of finding family with a stray dog. Apple ...

ShiftCam Gear is introducing two new tools for the iPhone filmmaker with the ProRig and the Pro-Grade Filter System. The former is a compact iPhone cage designed to offer filmmakers more precision ...

As part of its iconic "Shot on iPhone" campaign, Apple has released yet another short film, called "Big Man," featuring UK rapper Michael "Stormzy" Omari. The short film, which debuted on Wednesday, ...

If you read any interview where an established film director is asked about advice for aspiring filmmakers, they'll probably mention how equipment that was once out of reach is more accessible than ...