Brand image attributes are those pieces of information that are linked to the brand in consumer memory and thus make up part of the brand's image (Keller 1993). These attributes may take the form of ...
In past posts, I have been recounting the Goldwater v. Ginzburg libel trial. Fact magazine's September, 1964 issue was devoted to whether Senator Goldwater, who was then running for US President, was ...
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