Most small and medium ecommerce brands already sit on a powerful asset: their own order and customer data. Every time someone ...

You may or may not be using the basic segmentation strategy of RFM (recency, frequency, monetary)—that is, dividing your mailing list into a few buckets based on recency in ordering or visitation to ...

Businesses can leverage the RFM Model to create personalised email messages that increase revenue and incentivise customer behaviour By mapping out where each of your customers falls on the RFM graph, ...

Stop wasting ad spend on the wrong audiences. Use RFM analysis to identify your most valuable customers and optimize your PPC campaigns. Want to stop wasting ad dollars on the wrong customers? Learn ...

Retailing plays a crucial role in every individual’s day-to-day lives to meet their everyday needs. It is like an open house for trading. As it became a part of everyone’s life, full focused attention ...